Industry
Fashion
What We did
Brand Narrative, Visual & Verbal Brand Identity, eCommerce Website
A Search for Meaning
Oyiza knew something was missing. The team believed their brand had to be more than just beautiful pieces—it needed purpose. As they prepared to launch a new collection, they wanted to stand for something bigger.
Defining the Vision and bringing it to life
As we immersed ourselves in Oyiza’s world, one thing became clear—their passion lay in helping women make powerful first impressions. More than fashion, Oyiza was about presence. The brand’s mission became undeniable: to help women stand out, command attention, and leave an unforgettable mark.
Every woman remembers a time when she walked into a room, and all eyes turned. It’s that feeling—confidence, presence, the thrill of knowing you own the moment. Oyiza was created for women who don’t just want to make an impression—they want to have fun while doing it. The team knew their brand had to be more than just beautiful pieces. They wanted to celebrate the joy, boldness, and effortless charm of women who live unapologetically.
Brand Strategy
Oyiza is a brand that balances boldness with ease, allowing women to play with fashion while owning every room they walk into. The “Be Unforgettable” strategy reflects this effortless confidence—no overthinking, no second-guessing, just striking, playful pieces that do the talking. We positioned Oyiza as the go-to brand for women who love dressing up, making memories, and standing out while staying true to themselves.
The Brand Identity
Oyiza’s identity is a balance of boldness and elegance, capturing the effortless confidence of the women it represents. The logo is refined yet lively, making a statement without trying too hard.
A rich, contrasting color palette blends power with playfulness, allowing the brand to feel both sophisticated and daring. The typography—a mix of classic serif and modern sans serif—creates a dynamic contrast, exuding grace and boldness. Expressive visuals celebrate movement and individuality, ensuring Oyiza always feels alive—just like the women who wear it.
Creating an eCommerce Website: Fast, Focused, and Market-Ready
To help Oyiza launch quickly and test the market, we built a streamlined eCommerce store on Wix, ensuring a fast and efficient setup without compromising on style. The site was designed to capture the brand’s bold, playful essence while providing an intuitive shopping experience.
With high-impact visuals, seamless navigation, and integrated checkout, Oyiza was able to enter the market swiftly, gauge demand, and refine its offerings based on real customer insights. This agile approach allowed the brand to start selling immediately, building momentum while keeping the door open for future expansion.
Result: Confidence Never Looked This Fun
Oyiza has successfully redefined what it means to be unforgettable. The new brand identity and digital experience have resonated deeply with women who want to own their style, have fun, and make an impact without overthinking it. With a clear mission and a dynamic presence, Oyiza is empowering women to step into their power, dress with joy, and leave a lasting impression—every single time.
